Australian initiative - No Meat May - which encourages people to ditch meat as well as other animal products for 31 days - is set to attract record numbers of participants this year.
The scheme - which is in its sixth year - touts the health, environmental and ethical benefits of eating more plants, as well as the positive impact eating less meat could have on global hunger.
According to organizers, each participant in No Meat May will save at least 31 animals, avoid 7kgs of meat consumption and prevent approximately 108kgs of CO2 from being released into the atmosphere.
According to Co-founder Ryan Alexander, No Meat May gives participants a 'no-strings-attached' opportunity to remove meat from their diets for a relatively short period of time, and in doing so, to make a tangible difference to their health, the wellbeing of animals and the environment.
He said: "If just 20 percent of Aussies participated in No Meat May, they would collectively save over 124 million animals and over 430,000 tonnes of carbon dioxide in just that one month.
"Animal agriculture is a leading cause of climate change, rainforest destruction, species extinction, ocean dead zones, and fresh water consumption and it takes more than nine times the fossil fuel to produce one calorie of meat than it does for one calorie of plant protein.
"Once you start looking into it, the drivers to switching to a more plant based diet are hard to argue with."
No Meat May Co-founder, Guy James Whitworth, adds that the No Meat May movement focuses on the 'positive and proactive elements of challenging one's thoughts and behaviours, and the adventure of trying a different way of life.
He said: "Food should be about fun, pleasure and nourishment. While our message is inherently serious, no one wants to be preached to, and we believe behavioural change should be an exciting adventure, and a dabble with reinvention.
"We recognise that people change incrementally over time and No Meat May provides a safe stepping stone, evidence-based information, and support for that bold first step.
"There are so many exciting reasons to engage and inspire people to become plant powered superheroes."
You can take part in No Meat May by signing up online here - participants are given access to plant-based recipes and nutritional guidance, as well as a range of special events at the No Meat May 'HQ' in Sydney – including a conservation photography exhibition and plant-based cooking classes.
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.