Budget Australian airline Jetstar has started serving vegan meals on long-haul international flights following daily customer demand.
The plant-based option will be rolled out to all flights - including domestic - on February 1, 2018.
The new meals will also accommodate gluten-free diners, and will include options like a SumoSalad Falafel, Lentil & Quinoa salad, Mr Lee's Garden Noodles, Munch Cashew Sesame Pouch, 'Morish' Nuts & Knots and an Olive Pouch marinated in herbs.
The airline worked with animal rights charity PETA to develop the menu.
Emily Rice, PETA’s Corporate Liaison, said: "The demand for cruelty-free fare is higher than ever, and forward-thinking businesses like Jetstar, who are listening to their customers and offering delicious, buy-on-board vegan options, will be flying high for years to come."
Catriona Larritt, Chief Commercial Officer at Jetstar Airways, added: "The feedback we were getting is that it can sometimes be hard to find vegan friendly options while travelling.
"Research has demonstrated that ‘vegan’ was googled more in Australia and New Zealand than anywhere else around the world. It’s obviously of growing interest to our local customer base and we wanted to respond to these insights.
"Jetstar is happy to be able to offer a wide array of vegan friendly snack options to our customers when they travel with us."
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.