Asda Debuts Vegan Flatbread Pizza In UK Stores

The supermarket chain is expanding its own-brand plant-based offerings, following the skyrocketing demand for vegan food
The vegan 'veggie feast'. (Photo: Twitter)

UK supermarket, Asda, has debuted its vegan flatbread pizza, which is available to buy nationwide.

Dubbed as the 'veggie feast', the stonebaked pizza features dairy-free cheese, marinara sauce, peppers, and garlic mushrooms, and retails at £2.50.

'Pizza pure perfection'

In a statement to Vegan Food & Living, a spokesperson for Asda said: "We care about our crusts and make a big deal out of our bases – that's why we know that stone baking is always the answer for a classically crispy crust.

"So from firing up our flatbread bases on baking stones to finishing with tasty toppings, we make sure that every slice is a pizza pure perfection."

Vegan cheese

Last year, the supermarket revealed it would be introducing vegan cheese to the majority of its store's pizza counters, but didn't specify which stores wouldn't stock the dairy-free product.

Recently, Twitter user Andrew Ditton said: "Dear Asda - you have TOTALLY made my day today! Or rather, your lovely people at the Pilsworth store have. For the first time (for me) #vegan cheese is offered at the Pizza Counter. And all the staff were lovely. Asda Pizza is back on the menu and I am a very happy man!"

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
PBN Academy launches with a selection of simple courses on health and wellness, how to raise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day