Asda Is Latest Supermarket To Release Vegan Range

The brand follows Tesco, Waitrose and Sainsbury's
The supermarket is responding to growing demand for vegan options (Photo: Asda)

Retail giant Asda has launched a range of plant-based grab-and-go options aimed at vegans and flexitarians.

The line of lunch items includes a wrap, sandwich, and salad.

The three items cost £2.50 each.

The items are designed to eat on the go (Photo: Asda)

Range

The Mexican bean and rice salad features tumeric, kidney beans, black eye beans, sweetcorn and chargrilled peppers and onions.

The hummus and falafel sandwich is made using brown bread and lettuce leaves, and the onion bhaji wrap packs in onions, tomatoes, spices and lettuce.

Each option is priced at £2.50 (Photo: Asda)

Vegan

Andrew Johnston, Asda Innovations Chef, said: "With more and more customers going vegan, we’ve introduced a range which not only answers the dietary needs of the nation, but that also turns favourite foods into vegan-friendly, on-the-go options.

"From onion bhajis – one of the top-selling snacks in the UK – to a light Mexican bean salad, our new range ensures easy eating at any time, and delivers a punch of vibrant flavour in each bite."

The range is set to expand, according to Johnson, who says: "With a greater demand for vegan-friendly versions of everyday popular items, this year will see Asda expand its vegan repertoire even more, with innovative, delicious products in the pipeline for launch throughout 2018."

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PBN Contributor:

Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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