Supermarket giant ASDA has claimed that selling vegan mince pies helped increase general sales over the Christmas period.
According to ASDA, like-for-like sales rose by 0.5 percent in the last three months of 2017, compared to the same period in 2016.
The retailer's US owner Walmart, says this performance is encouraging, though more work needs to be done after recent difficult years.
ASDA Chief Executive, Roger Burnley, added: "We really improved our offer for customers.
"Products like our Asda mince pies really appealed to customers with their great taste, value and being vegan-friendly, helped attract over 348,000 new customers to our stores in December.
"This meant we were the only one of the big four [UK supermarkets] to retain our market share."
Maria is a former magazine editor and newspaper reporter. She has specialized in writing content for the plant-based sector for several years, as well as reporting on agriculture, politics and regional news, interviewing a vast range of people from Prime Ministers to high profile actors and musicians. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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