Fashion brand Love Your Melon has launched a line of knit vegan beanies which feature off-white faux leather patches.
The new line includes eight different colors of both beanies and cuffed beanies - and 50 percent from sales of the line will be given to non-profit organizations researching cures for pediatric cancer.
The company, which was founded in 2012, has given more than $2.6 million to fund cancer research initiatives.
Chloe Cunagin, Love Your Melon’s Merchandise Director says: "We’re proud to include this new vegan option in our line-up of American-manufactured products and are proud to launch this option just in time for beanie season.
"Our product design and manufacturing teams have been working to develop a faux leather patch that our customers have been asking about for a while."
The brand will be releasing additional colors of the vegan beanie on Cyber Monday (November 27).
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Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
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