Amsterdam Fashion Week Ditches Fur Following Vegan Pressure

The event had been in talks with animal rights charity PETA before making the decision, which has been described as 'a compassionate move which represents growing desire for animal-friendly fashion'
Amsterdam Fashion Week
The event - which starts tonight - will be fur free now and in the future (Photo: Instagram/Amsterdam Fashion Week)

Amsterdam Fashion Week has ditched fur in a move vegan campaigners have described as 'compassionate'.

The announcement follows talks with animal rights charity PETA, with Danie Bles, CEO of Amsterdam Fashion Week, saying: "AFW is proud that in collaboration with PETA we will from now on be a fur-free platform."

'Compassionate fashion'

"Today, as polls show, most Dutch people would never wear fur, and Amsterdam Fashion Week's compassionate move represents the growing public desire for animal-friendly fashion," PETA Founder, Ingrid Newkirk, said in a statement sent to Plant Based News.

"Amsterdam Fashion Week has done the right, relevant thing in cutting fur from the event, and PETA looks forward to seeing beautiful animal- and eco-friendly vegan clothing on the catwalks."

The charity adds: "Animals on fur farms spend their lives in filthy, cramped wire cages before they're electrocuted, bludgeoned to death or even skinned alive. Investigations have repeatedly shown that cruelty is inherent in the fur trade, including in countries where the industry claims the animals are treated 'humanely'."

Ditching fur

The move by AFW follows the Netherlands - which used to be the world's fourth-biggest fur producer - passing a historic ban on mink farming that will take effect in 2024 and the city of Amsterdam announced it is working towards being fur-free.

In addition, multiple top designers have ditched fur in recent times, including Chanel, Armani, Versace, Gucci, and Burberry among others.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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