Animal rights activists have posted banners encouraging motorists to watch a vegan documentary across a motorway bridge near Bristol.
The banners, which are situated on the M32 motorway, say: "Land of Hope and Glory, watch on YouTube."
Land of Hope and Glory is a documentary by Ed Winters and Luna Woods. It has been described as the 'British Earthlings'.
Speaking to PBN, the pair said: "We're so pleased and humbled to see that word about 'Land of Hope and Glory' is being spread all over the country in such creative ways.
"It's so important that the film reaches a non-vegan audience and the banner drop is such a brilliant way of ensuring as many people as possible hear about the film."
The film, which uses never seen before undercover footage, exposes the brutal reality of factory farming in the UK, that is present even on so-called 'higher welfare' assured farms.
It is believed some of the footage comes from welfare charity RSPCA-Assured farms.
The film's release on August 1 generated some controversy for its unflinching portrayal of animal agriculture, with the RSPCA branding it as 'upsetting'.
A spokesperson added: "This film is clearly very upsetting and we are concerned about the footage, particularly given claims some of it was taken on a RSPCA-Assured farm.
"We take all animal welfare complaints extremely seriously but unfortunately, the filmmakers have not contacted us with details of their concerns, so we haven’t yet been able to investigate."
The charity refused to respond to PBN's questions about the legitimacy of its 'assurance' scheme.
You can watch Land of Hope and Glory here.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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