Vegan activist James Aspey broke down on stage just hours ago, giving a speech after watching vegan documentary Dominion.
Dominion is a new feature-length film by Chris Delforce. It focuses on how animals are used and abused in Australia, looking at six primary facets of human interaction with animals - Pets, Wildlife, Scientific Research, Entertainment, Clothing and Food.
Aspey is currently touring with the film as it is being screened around Australia.
He will be giving a speech after each screening.
The film just debuted to a packed-out audience in Melbourne - following the screening, Aspey called the movie 'the most intense film I've ever seen'.
After crying on stage, Aspey said: "Most of the people here tonight will already have seen a lot of this, and will have come to support the people who made the documentary - thank-you.
"To the other people who came here, who didn't know what was happening, and weren't aware of this situation, that this world is currently in, thank-you for coming as well."
With his voice audibly breaking, he added: "To the creators of this documentary, to anyone who put any time into making this happen, I can't even begin to imagine how hard this was for you, how painful it was."
Aspey cried after watching the film
Aspey then asked the audience if they were motivated and inspired to help animals because of the film - and they all replied that they were.
He added: "There is no right way to do the wrong thing.
"It's not about finding nicer ways to do this - it's about abolishing animal exploitation forever. The only way to do that is for consumers to stop creating demand.
"All animal products are the result of violence and exploitation.
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.