93% Of People Buying Vegan Beyond Meat Products Are Also Buying Meat, Says Report

The high tech startup, which has expanded its reach significantly in the last year, has always targetted the omnivore market as well as vegans and vegetarians
Vegan Beyond Burger
Many meat eaters eat the Beyond Burger (Photo: Beyond Meat)

A staggering 93 percent of people buying vegan Beyond Burgers in grocery stores also buy animal meat, according to a report.

Beyond Meat Founder Founder Ethan Brown made the comments during an interview with CNBC Make It, saying the stat was discovered during company research.

"So they're buying not only plant-based meat, but they're buying animal meat and that's a really important breakthrough for us," he added.

25 million vegan burgers

In addition, he revealed that Beyond Meat has sold more than 25 million vegan burgers worldwide. The company, which expanded its sales reach significantly last year, is now valued at $550 million dollars.

Since its initial 2016 launch in US Whole Foods, the burger has hit shelves in grocery stores across America including Kroger and Safeway, and menus in chains like TGI Fridays and Carl Jrs. Last year it traveled to the UK, and is available in Honest Burgers and All Bar One outlets, as well as Tesco stores up and down the nation.

"The burger is something people love," Ethan Brown, founder of Beyond Meat, told CNBC Make It. "And so we went after that core part of the American diet. We're reaching mainstream consumers that are interested in healthier forms of meat."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day