86% Of Consumers Of Vegan Beyond Meat Products Are Meat Eaters

The high-tech plant-based meat brand is expanding globally
Vegan Beyond Burger
The majority of Beyond Meat consumers are meat-eaters (Photo: Beyond Meat)

Nearly nine out of 10 (86 percent) of Beyond Meat consumers are meat eaters, according to a product distributor.

Adrian Gastevski is the Australian Director of Future Farm Co, the exclusive distributor for Beyond Meat.

Speaking about the vegan Beyond Burger's launch in grocery stores in Australia, he revealed why he thinks the brand is so appealing.

Vegan mainstream

"We are aiming to bring plant-based products mainstream and Beyond is an example of this where 86 percent of its consumers are meat eaters," Gastevski said in a statement.

"Beyond [Meat] typifies the direction of plant-based innovation where society can benefit from products that finally taste more like those which we are used to but deliver all the health and environmental benefits of consuming a plant-based diet.

"Ultimately it's better for us and better for the environment."

The Beyond Burger launches in IGA stores from November 5 and Coles across New South Wales from November 9. A pack of two will retail for $12.99.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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