"All the latest vegan news & interviews with thought leaders in the vegan movement"
(c) Plant Based News LTD - Reproduction without explicit permission is prohibited. All Rights Reserved.
Three Brazilian cities have joined forces with an animal charity to serve up 5 million plant-based school lunches to children.
Mercy for Animals [MFA] initiated the Alimentação Consciente Brasil ('Conscious Eating Brasil') food policy program which has been adopted by city officials in Várzea Grande, Cuiabá, and Sao Gonçalo.
According to a MFA source: "This initiative will create 5 million vegan meals a year that would otherwise contain animal products. This breaks down to around 140,000 plant-based meals each week.
"In Varzea Grande and Sao Goncalo, both the second-largest cities in their states, officials committed to serving entirely plant-based foods one day a week in city-run public schools.
"In Cuiaba, the capital and largest city in Mato Grosso, officials committed to serving entirely plant-based foods one day a week in both city-run public schools and city-run social assistance programs."
According to the charity, the initiative will save the lives of 11,000 animals a year.
This scheme taps into a wider growing trend - while Brazil is traditionally considered to be a country with a high meat consumption, veganism is becoming more and more popular.
According to a report by VegNews, plant-based companies in Brazil are increasing at a rate of 40 per cent per year.
Gustavo Guadagnini, the Brazilian director of non-profit organization Good Food Institute, said: "Companies operating in the plant-based market sector are reporting strong positive growth, and the number of retailers interested in selling these products is increasing dramatically.
"From here, it’s just a matter of time before these products are prolific in the whole country."
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.
The 'inherently cruel' practices of dairy farming changed the course of one woman's life forever
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.