41% Of Customers 'To Choose Vegan Options' In 2019

A UK-based vegan meat company is launching a pop-up dining concept off the back of the significant growth of the plant-based sector in recent times
The Meatless Farm Co's vegan burger
The Meatless Co will serve vegan burgers at its pop-up (Photo: Supplied)

A staggering 41 percent of UK consumers are likely to consider choosing a vegan alternative when eating out in the next 12 months, according to research by One Poll.

In a bid to capitalize on the growing demand for vegan options, UK plant-based brand The Meatless Farm Co has launched what it describes as a 'casual dining concept' in Manchester.

The pop-up eatery is based at award-winning retail and foodie destination Hatch, on Oxford Road. Dishes include Meatless Chilli and Cheese, Meatless Meatball Marinara, and the company's signature burgers with a selection of topping including vegan bacon and cheese.

Vegan options

"Our plant-based pop up is an important move forward for us," Morten Toft Bech, Founder of The Meatless Farm Co, said in a statement sent to Plant Based News.

"We believe that meat-free doesn't have to mean taste free and it's given us the chance to carefully create a menu, using our mince and burgers, that absolutely delivers on texture and taste. Foodservice is a focus for us in 2019 and we'll be looking to help our operator partners really drive their meat-free offering.

"Our research shows that 43 percent of consumers would describe their experience of meat-free dishes whilst eating out as just 'adequate'. Whilst it’s no secret the demand for meat-free is growing, operators need to keep evolving with this trend – meat-free can be so much more than 'adequate', which I really think we’re demonstrating at our pop-up."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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