25% Of Brits Will Be Vegan Or Veggie By 2025, Says Sainsbury's

The UK supermarket giant made the prediction in its Future of Food Report, which looked at how the food landscape could change over the next century
Cooking vegetables
More and more Brits will start opting for plant-heavy diets, according to the report (Photo: Adobe. Do not use without permission)

A staggering 25 percent of Brits will be vegan or vegetarian within six years, according to supermarket Sainsbury's.

The retail giant made the prediction in its latest Future of Food Report, which looks at the changing landscape of consumer habits, and predicts how people may eat by 2025, 2050, and 2169.

It said an 'unprecedented awareness of animal welfare, health concerns and eco-anxiety' means people could put the planet first when choosing their food.

Vegan and vegetarian

"As the global trend for meat consumption increases, Britons are changing their diets to eating less meat," the report says. "Today, flexitarians, who are those actively reducing their meat consumption, make up a fifth of Britons, while vegetarians account for an eighth of the national population.

"Vegans, those who eat no meat, eggs or animal products, are still in the minority at around 600,000 in the UK. However, with the rise of an ecologically aware new generation, driven by health concerns
and environmental determination, vegetarians (including vegans) look set to make up a quarter of  British people in 2025, and flexitarians just
under half of all UK consumers."

Sainsbury's vegan and vegetarian sales

In mid-2018, Sainsbury's revealed that sales of its meat-free range were growing significantly weekly - leading the outlet to expand its animal-free offering.

James Hamilton, Meat-Free and Ready Meals Buyer at Sainsbury's, said: "We are seeing an increasing interest from our customers in plant-based foods, with sales of our current meat-free range growing 20 percent each week. We're always exploring new ways to offer even greater choice, quality and value."

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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