2018 Trend Forecast: Vegan Food Goes Mainstream

But the report highlights that there's a contradiction within the vegan food industry
Plant-based food is set to become the norm (Photo: Facebook)

Plant-based foods are going mainstream next year, according to a forecast report by food and restaurant consultants Baum+Whiteman.

The consultancy firm is calling plant-based dining 2018's trend of the year, with rapid consumer shift toward veganism.

As Millennials, Gen X, and Gen Z turn to a plant-based diet, restaurants continue to meet the growing demand for meatless dishes.

Foods such as vegan cheese are predicted to become mainstream in restaurants, widely used on pizzas and burgers.


Baum+Whiteman has also branded 'plant-based' as the new 'organic' - but it has forecast a contradiction.

The report reads: "The entire vegan/veg industry, including consumers will have to come to terms with an inherent contradiction: Mock meats, faux fish and ersatz cheeses as well as bleeding vegburgers are in fact highly 'processed foods' - the very words that drove people away from fast food and casual restaurant menus.

"So here's another divide: between restaurants selling processed imitations of meats, dairy products and egg-based products, and restaurants concentrating on fresh fruits, vegetables and grains to satisfy veg/vegan palates."


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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

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