This year has seen a 'ridiculous' 987 percent increase in the demand for vegetarian options in the UK, according to a new survey.
The survey, conducted by UK takeaway service Just Eat, has predicted that going vegan is set to be 'the biggest food trend of 2018'.
Just Eat Marketing Director Edel Kinane stated that consumers are increasingly looking for healthy, plant-based options.
He said: "The results from this year are a good insight into the future consumer trends, and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten-free, and plant-based vegan options."
The survey results also showed: "Demand for healthy choices generally grew by 94 percent in 2017 versus 2016, and gluten free options increased by 72 percent, while existing favorites were still popular among Irish consumers, who continued to opt for Chinese, Indian, American, and Thai restaurants this year.
"Hawaiian, Greek, Malaysian, and Vietnamese food also proved firm favorites in 2017."
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.