2.1 Million Australians Now Meat-Free, Says Study

Businesses have been advised to take advantage of increasing demand
Earth To Table Bondi
Plant-based eating is on the rise in Australia (Photo: Instagram/Earth To Table Bondi)

A recent study of Australia's eating habits determined that, as of 2016, 2.1 million Australians identified as meat-free eaters.

This amounted to 11.2 percent of the country’s population at the time of the study.

Additionally, as of March of 2016, 12.4 percent indicated that they ate an all, or mostly, meat-free diet.


The study determined that those who ate a meat-free or meat-reduced diet were more likely to live in major cities than rural areas.

The cities with the highest number of such eaters were Sydney, Hobart, and Melbourne.

Meat-Free Sydney
Sydney had the largest percentage of meat-free eaters


As a result of changing dietary trends, Australia's vegan food industry is seeing significant growth - with one plant-based entrepreneur describing such business as 'booming'.

Industry Communications Director at Roy Morgan Research, Norman Morris said: "If they have not already, supermarkets and eateries would be wise to revisit their vegetarian-friendly options to ensure they are catering adequately for this growing - and potentially lucrative - consumer segment."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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