108 calves were killed last week after the lorry transporting them overturned on a busy highway in the Netherlands.
The haulage lorry, carrying 300 animals, flipped over after colliding with another vehicle.
It was en route from County Kilkenny in Ireland to Groningen, Netherlands, taking the calves to be raised as veal.
Company representative Barry Logan said: "We don’t know what happened yet. The lorry crashed and fell over on its side."
He added that the driver was not injured.
According to local reports, the road was closed for some hours after the smash, as emergency services, including a veterinarian and a forester, caught escaped calves and cleared the dead ones.
The calves who survived the ordeal are still destined to be killed for veal - barring outside intervention.
Speaking about the incident, prolific vegan activist Earthling Ed said: "This is the brutality of animal agriculture. After being separated from their mothers, denied maternal love and their mother's milk, these calves were shipped in a truck from Ireland to the Netherlands.
"[Last week] on the A16 in the direction of Breda, the truck carrying 300 calves overturned. 108 did not survive the accident.
"The surviving calves will be raised for veal and will therefore be murdered in a few months.
"These beautiful innocents babies have experienced so much trauma in such a short time and still have to endure having their throats slashed open.
"Please don’t support dairy or other animal products."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.