1 Million 'Breakthrough' Plant-Based Burgers Sold By Costco In 60 Days

Now the producers are looking at expanding availability
The burger is mainly made from beans and seeds (Photo: Don Lee Farms)

A plant-based burger made from beans and seeds, and described by its creator as a 'breakthrough', has been met with 'exploding demand'.

The 'Organic Plant-Based Raw Burgers' by Don Lee Farms - a family food company based in California - were launched in US chain Costco near the end of February. According to the producers: "The burger 'bleeds' organic beet juice and sizzles on the grill from organic vegetable-based fats just like beef."

In less than 60 days, one million of the patties have been sold, making it the fastest growing product in its category.

'Exploded'

Donald Goodman, President, Don Lee Farms, said: "Interest in our Organic Plant-Based Burger has just exploded. We are just keeping up with demand and are implementing plans to expand distribution every week.

"The fact that our Organic Plant-Based Burger is made with plants and not with science has resonated with people.

"No one wants to eat a burger hidden with artificial or modified ingredients if they have the choice. They want natural. They want organic. They want real."

The plant-based burgers looks like traditional beef (Photo: Don Lee Farms)

Expectations

Goodman added that selling a million of the burgers so quickly has exceeded everyone's expectations.

He said: "The excitement around this burger has been overwhelming.

"We are now expanding availability in club stores and will be introducing the burger in restaurants and other retail markets in the upcoming months."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c)2018 Plant Based News LTD. All Rights Reserved.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day