Almost 10 percent of UK adults want to go vegan in 2018, according to a new poll.
Polling from 2016 shows that around one percent of GB adults - more than half a million - are currently vegan.
Double that number - 19 percent - of UK adults said they will try a vegan or dairy-free diet this year.
The research, by Blue Diamond, also found that a staggering 28 percent of young adults said they will try giving up cheese and milk this year.
The poll - which shows a growing interest in veganism - ties in with data from Veganuary.
The charity - which encourages and supports people to try a vegan diet during January - expects sign-ups to pass 150,000 by the end of the month.
As a result of the polling, Blue Diamond has launched a new range of almond drinks, to cater to the growing number of people interested in ditching dairy.
Ian Greengrass, Managing Director at Blue Diamond Europe, said: "Following the research, we wanted to create a range of almond drinks that helps people jump on this trend and also provides added nutrition.
"We're always looking for innovative new ways to extend the dairy-free category."
You can sign up for Veganuary here
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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