What happens when a group of celebrities - from all walks of life - view slaughterhouse footage for the first time?
That was the question posed by non-profit organization Glass Walls, which aims to document, share, and expose the 'cruelty suffered by innocent animals at the hands of humans anywhere and everywhere'.
The footage came from an investigation undertaken by the group, who shared it with Israeli celebrities.
According to Glass Walls: "Just observing their reactions is so powerful, even without seeing the images that they are watching.
"This investigation took eight months of intensive work, and we want the whole country- the whole world to see it! It will be shared on the Internet, on billboards, on television, in magazine and newspaper articles, on the sides of buses, everywhere!
"Once this investigation is aired, nothing will remain the same."
If you want to support the group's work,you can do so here