Internet giant UNILAD has collaborated with a vegan artist and activist to create an animal rights video to share with its 33 million followers.
The short film is the first in a planned series about animals and the environment.
UNILAD teamed up with Kate Louise Powell to create the piece - a 21-year-old Edinburgh-based illustrator and vegan rights activist.
The extended film by Unilad
She posted news about the collaboration on Facebook, writing: "My collaboration with the facebook giant UNILAD, who will be releasing a series of short videos about animal rights and the environment over the next few weeks.
"It’s an honor to be able to speak on such a massive platform and have the potential to reach a giant audience.
"The demand for animal liberation will not be ignored - our voices are getting louder."
The Facebook short is part of a longer piece the platform shared on YouTube called Meat the End (watch above), which also features footage of activist James Aspey.
Prof. Andrew Knight talks to PBN
Speaking in the video, Powell says: "The way the animals are killed...is hidden from us for a reason...because it is horrific and it is abusive."
Also featured in the video is Professor Andrew Knight - Professor of animal welfare and ethics at the University of Winchester and a European veterinary specialist in animal welfare science, ethics and law.
Representing the Animal Welfare Party [AWP] Knight contested PM Theresa May's seat in this year's snap General Election.
He adds: "We develop these mental justifications that allow us to justify what we do.
"It's ok to subject them to [all kinds of suffering]."
You canwatch the video here. Some viewers may find the images distressing.