A new vegan advert says eating and butchering animals is uncivilised behavior that belongs 'in the Stone Age'.
The ad, made by animal rights charity PETA's German division challenges people to bring their diets into the 21st century.
According to PETA: "The Stone Age is over, and we live in a new age.
"There’s no need to consume meat - the time of the hunter-gatherer has passed.
"Those of us who live in the developed world with its ample food choices can visit our local supermarket for veggie sausages, soy burgers, seitan steaks, and many other vibrant vegan foods instead of eating animals."