Made In Chelsea vegan stars Lucy and Tiffany Watson have teamed up with animal protection organization Humane Society International UK [HSI UK] to help consumers avoid being conned into buying animal fur mislabeled as faux fur.
Filmed in support of the charity’s #FurFreeBritain campaign, the sisters - and Lucy’s dog Digby - share their top tips for telling the difference between real and fake fur.
HSI UK's recent investigations have discovered fur from animals including rabbits, dogs, raccoons, and even cats sold on the UK's high street- labeled as fake.
Previously trusted retailers selling animal fur labeled as 'faux fur' or '100 percent acrylic' include: House of Fraser, Debenhams, Amazon, ASOS, and Lily Lulu.
In the video, Lucy and Tiffany Watson point out three tests to help shoppers differentiate faux from real fur.
The first test sees the sisters focusing on the tips of the fur item; real fur tapers to a point at the end (unless sheared). Faux fur tips are blunt where the material has been cut in manufacturing.
The roots test is the second demonstration, with the Watsons showing that faux fur is attached to woven fabric; the base of real fur is an animal’s skin (leather).
The final tip is the burn test, which should only be conducted on an owned item (not in store!), cut and burn a few hairs; real animal fur singes and smells like burnt human hair. Faux fur melts and smells like burnt plastic.
Find out more about how you can tell faux and real fur aparthere
You can also sign HSI UK's petition for a fur-free Britainhere