The show reaches a huge audience, hitting its highest-ever ratings this month, with more than 6,000,000 people tuning in.
"India is exactly what the show needs at this point in the series," a source reportedly told The Sun.
"She's irresistible and is bound to catch the eye of Anton whose relationship with Belle is hanging on by a thread.
"As a keen chef she also loves to cook and everyone knows the way to a man's heart is through his stomach."
'Kind and chatty'
Speaking to ITV2 before entering the villa, Reynolds said: "My best attributes are that I’m kind, caring and chatty. My worst are that I’m always late… but worth the wait!
"I want to have a good time and I don’t like falling out with people so hopefully I can be friends with the girls and gorgeous Ovie will still be single for me."