The film debuted this month to coincide with the World Dairy Expo in Madison. It was supposed to run in Noor Meat & Grocery Store, Mother’s Food & Liquor, and Max’s Family Supermarket in Milwaukee as well as in Enrique’s Market in Madison.
PETA's film shows how dairy cows are artificially inseminated
"PETA encourages anyone left with a bad taste in his or her mouth by this video to ditch dairy 'products' in favor of soy, almond, coconut, or oat milks; creamy vegan cheeses; and other nondairy foods."
PETA has replaced the film with an ad showing a mother cow and her baby alongside the words: "Not Your Mom? Not Your Milk!"