A new vegan ad campaign aims to protect hens and cows from sexual exploitation.
Animal rights charity PETA has put up a billboard saying 'Face It - You Can't Claim to Be a Feminist and Still Eat Eggs', which is followed with text that says: 'Eggs and Dairy Are a Product of the Abuse of Females,' in San Jose.
PETA says the area 'boasts the highest median income for women of all U.S. cities and is home to several tech companies and universities'.
"San Jose is a city of strong women and thoughtful students, which makes it the perfect place to spark a conversation about the blatant misogyny of the egg and dairy industries," PETA President, Ingrid Newkirk, said in a statement.
"Female animals are sexually exploited so that humans can drink their milk and steal their eggs, and PETA's billboard encourages everyone to help end this oppression by going egg-free and switching to using vegan milks and cheeses."
The billboard, located at 1221 Oakland Rd., will remain up for one month.