Vegan activists have stormed a bullfight in Spain to shield a dying bull.
The activists, from Vegan Strike Group, are calling for an end to the 'abusive and archaic spectacle'.
The action took place during the city’s infamous San Fermín festival – during which 54 bulls are chased down the slippery cobblestone streets before being beaten, speared, and stabbed to death in the bullring – and is part of a wider campaign by the group to stop animals from being abused and killed for human entertainment.
Footage from the event shows activists running into the Pamplona ring while the bull is lying on the ground after being stabbed.
One of the activists has painted 'Basta Corrida' (stop bullfights) painted onto his body. He held a sign that said 'Bullfighting Is Torture'.
The man covers the bull's body to protect him, then is hauled away by officials.
Peter Janssen, of Vegan Strike Group, said: "The bull was terrified and in excruciating pain – we couldn't leave him to die alone. We represent the majority of people around the world, who are calling for an end to this cruel event."
PETA Director Elisa Allen added: "Bullfighting is an abusive, archaic spectacle that has no place in a civilised society.
"PETA commends these brave protesters for reminding spectators that tormenting and killing animals for so-called 'entertainment' is contemptible."
According to PETA, more than 100 Spanish towns and cities have banned bullfighting.
But in Pamplona, bulls are tormented with electric prods and sharp sticks before slipping and sliding along the narrow streets, pursued by hundreds of thrill seekers. In the bullring, as many as eight men taunt, beat, and stab a single bull with daggers and harpoon-like banderillas until he becomes weakened from blood loss.
Then, the matador stabs the exhausted animal with a sword in an attempt to sever his spinal cord.
You can find out more about Vegan Strike Group here.