Vegan activists have put on a 'human meat' tray display at Dane County Farmer's Market in Wisconsin.
Protesters covered themselves in fake blood and lay on the ground - pretending to be packaged meat - as part of a Direct Action Everywhere [DxE] and People for the Ethical Treatment of Animals [PETA] outreach action.
Activists urged passers-by to go vegan, holding signs with the message: "We are all animals. Go vegan."
They also passed out vegan recipes and tips to transition to a vegan lifestyle.
The protest aimed to show onlookers that 'there is no such thing as'humane meat', according to activist Amy Zignego.
"We hear that term used a lot with those who consume animal bodies. But how can you ‘humanely’ kill an individual that does not want to die?" she asked.
The demonstration, which took place at the weekend, was a protest of 'speciesism' - which is the assumption of human superiority leading to the unnecessary exploitation of animals.
Make the connection
Zignego explained that the purpose of the demos is that people 'make the connection between human and animal suffering'.
"At the end of the day, we are all animals who feel happiness, joy, pain, and fear," she said.
"We do not need to continue violent atrocities inflicted upon other animals in order to survive."