Scottish TV presenter Andrea McLean has credited her recovery following a hysterectomy to a plant-based diet, saying she calls herself 'vegan-ish'.
In an interview with Fit & Well magazine, the ITV Loose Women host confessed that she will 'happily have a steak'.
The 47-year-old talk show host revealed that after surgery, she was unable to walk, but dropping animal foods from her diet helped her regain her strength.
McLean told the magazine that a plant-based diet offered all the health benefits she was after.
"I’ve suffered with shingles-like viruses throughout my life, so I looked into what foods are good for your immune system, metabolism and menopause," she said.
She added: "A vegan diet had everything I wanted – I can digest it all properly, as I get irritable bowel when I’m stressed, and I’m intolerant to milk.
"But I’m not vegan. I’ll happily have a steak! I call myself vegan-ish!"
But is McLean’s 'vegan-ish' label damaging to the vegan movement?
Some purists would argue that the TV presenter is just 'plant-based', and the v-word should only be attributed to individuals who forgo animal foods for ethical reasons.
Contrarily, other people would suggest that McLean calling herself 'vegan', be it half-heartedly, will draw more attention to the vegan message.
At the end of the day - all press is good press. But where do you stand?