Snoop Dogg has invested in vegan pork rinds - describing them as 'great snacks'.
The animal-free alternative to classic pork scratchings were created by plant-based company Outstanding Foods, which described Snoop's investment as signaling 'a new era for the brand, not to mention the future of munchies at large'.
The rinds come in four flavors - Original, Nacho Cheese, Hella Hot, and Texas BBQ - and are free from gluten, soy, GMOs, cholesterol and trans fats, as well as being certified vegan and kosher.
"I'm excited to partner with the Outstanding Foods team. They got some great snacks coming out, including the PigOut munchies. Wait until you see what else we got up our sleeves, ya dig,” Snoop Dogg said in a statement sent to Plant Based News.
"I've been a fan of Snoop since day one and I’ve listened to his first album Doggystyle more times than I can count!" Bill Glaser, co-founder and CEO of Outstanding Foods, added.
"To have Snoop aligned with Outstanding Foods is not only checking off an item on my bucket list, but it’s also exposing Snoop's millions of fans to our tasty as hell, protein-packed products. I must say, the new PigOut Pigless Pork Rinds pair really well with gin and juice."
PigOut Pigless Pork Rinds are available online