Music mogul Simon Cowell says switching to a plant-based diet has made him a better father.
The X Factor star, whose son Eric is five-years-old, said his new eating regime has given him more energy to 'keep up' with the youngster.
In addition to changing his food, Cowell also switched to low-calorie beer, losing around 20lb in the process.
'Energy is better'
"My memory's better, my energy's better. And when you've got a five-year-old you've got to be able to keep up with them because the minute they're awake they're all over the place," Cowell told reporters at the ITV Palooza.
"His energy is unbelievable. When he wakes up, he's like, 'Daddy, daddy, daddy,' and before he goes to sleep, 'Daddy, daddy, daddy'.
"So I was conscious of the fact I have to keep up with him energy-wise, and someone recommended this as the way to go. I tried it and I stuck to it, it's one of the easiest things I've ever done."
'Go the whole way'
Cowell initially revealed he was on the way to adopting a plant-based diet in an interview with The Sun in April. At the time, he had ditched meat, dairy, wheat, and sugar - vowing to drop fish and 'go the whole way'. Now, according to multiple reports, his diet is 100 percent plants.
He added: "It was way easier than you may think. Like, I used to have yogurt in the morning and I changed it to almond-milk yogurts. I have almond milk in my tea.
"I have more energy and focus and it wasn't difficult. I don't like to use the word diet because that's the reason I never went on a diet before - the word diet makes me miserable."