Music mogul Simon Cowell has reportedly lost three stone since announcing he was adopting a plant-based diet.
The star vacationed in Barbados over the Christmas period with son Eric and partner Lauren Steadman - where he was pictured shirtless, showing off his new 'muscular physique'.
Back in April, Cowell told The Sun he had ditched meat, dairy, wheat, sugar and claims his new diet has made him more handsome - saying 'I was an eight [out of 10] and now I've gone to an 11'.
He also said he will be giving up fish too to make his diet 100 percent plant-based - however, this hasn't been officially confirmed.
'A massive difference'
"I cut out a lot of the stuff I shouldn't have been eating and that was primarily meat, dairy, wheat, sugar - those were the four main things," Cowell told The Sun.
"It was way easier than you may think. Like, I used to have yogurt in the morning and I changed it to almond-milk yogurts. I have almond milk in my tea.
"I can eat certain fruits but not all fruits. You have to be careful because some fruit can have more sugar than a can of Coke. Once you get into a pattern I've found it quite enjoyable. It has helped me sleep and I wake up feeling less tired. I noticed a massive difference in how I felt in about a week.
"I have more energy and focus and it wasn't difficult. I don't like to use the word diet because that's the reason I never went on a diet before - the word diet makes me miserable."