Iconic rock singer Meat Loaf has pledged to go plant-based for Veganuary.
The Bat Out Of Hell star has teamed up with Italian-American food chain Frankie & Benny's to promote its new vegan menu, which features eight new entries including Vegan Loaded Skins, Vegan Hot Dog, and the Calzone Vegano.
'A huge difference'
"When Frankie & Benny's first approached me to rebrand to Veg Loaf I said no way in hell – I won't do that," Meat Loaf, real name Marvin Lee Aday, said in an interview with the Daily Star.
"But, I'd do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference."
Frankie & Benny's Director of Strategy and Brand, Elise Ash, said: "We wanted to encourage diners to swap Meat for Veg this January, so who better to sign up than one of the most recognized artists on the planet.
"While we couldn't convince him to rebrand to Veg Loaf, we're just delighted he's the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes."
You can sign up or find out more about Veganuary here