A new radio advert calls on the public to go vegan in the New Year.
The public service announcement was created by online personality Kimberly Elise, who's best known for her NAACP Image award–winning performances in projects including For Colored Girls, Diary of a Mad Black Woman, and Soul Food, as well as her popular website KimberlyElise.com.
The PSA will air on LA radio station KRRL-FM until December 31. The group will also run Elise’s PSA on radio stations in New York and Washington, D.C.
In it, Elise says: "Do you know what medicine can reverse heart disease, curb obesity, ward off cancer, and keep you going strong? VEGAN FOOD." She adds: "Stock your shelves with fruits, veggies, and grains, and try those veggie burgers and sausages you've seen on grocery store shelves! Live the healthy life you deserve - go on, try it!"
Kimberly Elise on veganism
Veganism and African-American communities
The advert was created in collaboration with vegan charity PETA, which said: "African-American communities and low-income neighborhoods are often disproportionately affected by a lack of access to healthy, fresh food.
"But popular vegan restaurants in the Los Angeles area include Inglewood's Stuff I Eat, which prides itself on its 'transitional menu' aimed at helping diners embrace vegan meals, and there’s a catering company called Compton Vegan.
"On average, vegans are significantly leaner than meat-eaters and that the consumption of meat and other animal-derived products has been conclusively linked to an increased risk of suffering from heart disease, strokes, diabetes, cancer, and obesity.
"Vegan eating is also an excellent choice for people who suffer from digestive problems if they consume cow's milk - a condition affecting 70 percent of African-Americans."