A plant-based holding company aimed at 'creating a global ecosystem for plant-based companies to flourish' has gone live.
Kale United AB, which was founded by Swedish entrepreneur Måns Ullerstam, offers its members support and services to empower growth. As a holding company, it also will also become a long-term shareholder in selected businesses.
The company's overall mission is to consolidate and accelerate the global plant-based market with the help of its two expert advisory board members – Tobias Leenaert, Co-founder of ProVeg International and author of How to Create a Vegan World: a Pragmatic Approach; and David Stenholtz, an oncologist, and founder and chairman of Doctor For The Future.
Kale United's Launches a crowdfunding campaign which went live yesterday (November 1 - World Vegan Day) to 'support the growth of its unique global ecosystem designed to help plant-based brands thrive'.
The campaign is aimed at bringing together a community of like-minded shareholders for a common cause: supporting and benefiting from the underlying growth of the plant-based industry.
"The crowdfunding campaign will support further investments in plant-based brands, bringing more businesses into the fast-growing portfolio, and helping to expand the ecosystem of services which member companies benefit from. The initial funding target is SEK 6 million (EUR 572,000)," said a company statement.
Kale United describes itself as an 'eco-system'
"The journey starts today. I have created Kale United to offer a simple, ethical and accessible option that is open for anyone to play an active role in the strong growth of the plant-based market," Måns Ullerstam, serial entrepreneur and Founder of Kale United, said in a statement sent to Plant Based News.
"I am delighted to have a team of expert industry advisors on board in Tobias and David to help shape the strategy as we move forward with this exciting project.
"We strive to find companies for the Kale United ecosystem that are not just plant-based, but are actively engaged in making the world a better place by reducing food waste, carbon footprint, or improving the health of humans. Among other things, we evaluate companies based on how they live up to United Nations Sustainable Development Goals."
Sustainable plant-based businesses
"We are also following the guidelines of ethical, sustainable investments by avoiding industries involved in fossil fuels, weapons, animal agriculture, or those that use products derived from animals, or cause deforestation and pollution," he added.
"From food to agriculture, health, beauty, technology, publishing, and more, the world is seeing unprecedented growth in ethical, sustainable plant-based businesses.
"Crowdfunding is the perfect launch platform for Kale United as it democratizes access to growth opportunities in the plant-based sector, and also widens the scope of our community of active, interested stakeholders."