The video - which is completely free of graphic footage of real animals - shows a small girl lose her teddy bear which is then picked up, caged, and taken to a laboratory and strapped down, shaved, injected with chemicals, cut open, killed, and thrown away.
The video, created by global advertising company VMLY&R, is part of a campaign to persuade the National Institutes of Health (NIH) to 'redirect funding from experiments on animals - which numerous experts decry as wasteful and useless - into modern, non-animal research that will actually save human lives'.
"More than 100 million animals are killed in U.S. laboratories every year after being infected with diseases, addicted to drugs, force-fed poisons, or tormented in other ways," Alka Chandna, PETA Vice President of Laboratory Investigations , Ph.D. , said in a statement.
"PETA is calling on NIH to stop squandering taxpayer dollars on cruel experiments in which millions of sensitive, intelligent animals are tortured and killed every year and that fail to advance human health."
The charity adds: "An estimated 47 percent of the grants awarded by NIH pay for animal experiments despite their inapplicability to human beings. NIH itself has reported that, of all drugs found to be safe and effective in animal tests, 95 percent are found to be either unsafe or ineffective in humans."