Model Anaïs Gallagher is the face a new campaign promoting meat-free living.
The initiative - by animal rights charity PETA - features a black-and-white ad shot by fashion photographer Chloe Sheppard.
It shows Gallagher – daughter of Oasis' Noel Gallagher and socialite Meg Mathews – working on handmade protest posters that say: "Go Veg" and "Don't Eat Animals."
Gallagher says: "My dog Ziggy is like my best friend, but all animals feel pain and fear, so if you wouldn't eat your pets, why would you eat another animal?
"Animals need you to speak up for them. Get out there and get active!"
The ad shows Anaïs Gallagher making posters
According to a spokesperson for PETA: "In today's industrialized meat production, animals are crammed by the thousands into filthy, windowless sheds.
"They're torn away from their families, mutilated, and denied proper veterinary care.
"In addition to sparing animals a miserable life and a terrifying death, a meat-free diet reduces the risk of heart disease, stroke, cancer, and obesity – and a recent United Nations report found that a global switch to a vegan diet is necessary to combat the worst effects of climate change.
"These are just some of the reasons why 20 percent of 16- to 24-year-olds in the UK have chosen to ditch meat."