BREAKING: Mercedes Campaign Promotes Veganism And 'Forward-Thinking' Sustainability

In the campaign, Formula 1 champ Lewis Hamilton says he went vegan to raise awareness of a 'more conscious way of living'
Author:
Publish date:
Mercedes aims to be carbon neutral by the end of 2020 (Photo: Mercedes. Edited by PBN)

Mercedes aims to be carbon neutral by the end of 2020 (Photo: Mercedes. Edited by PBN)

Car manufacturer Mercedes-Benz has promoted veganism and 'forward-thinking' sustainability in its latest campaign. 

The company, which aims to be carbon neutral by the end of 2020, recently released a video featuring vegan Formula One champion Lewis Hamilton.

Going vegan

In the video, Hamilton said: "Pretty much every driver in the past has just been a driver - has won championships or whatever it may be. But how can you give back? How can you make a change?

"It took me a long time to realize that I have this incredible platform. So I took action to go vegan and raise awareness of a more conscious way of living.

"I'd like to look back and think I've helped change an industry to being diverse and forward-thinking and being a part of the change for a greener world."

'A future of Carbon Zero'

Mercedes added: "At Mercedes-Benz, reinventing mobility is at the heart of what we do. It has always been our mission, and it's what we're working on today - with all our efforts, towards a future of Carbon Zero.

"Thank you Lewis, for speaking up and giving change a voice."

Related