All onsite bars at Bestival events will now stock CanO Water in place of plastic water bottles, according to event organizers Josie and Rob da Bank.
The move follows the brand's Final Straw campaign - which banned plastic straws from its festival portfolio (Bestival, Camp Bestival and Common People).
Bestival is one of more than 60 festivals which has pledged to eradicate single use plastics from their events by 2021 as part of the Association of Independent Festivals [AIF] Drastic on Plastic initiative.
Bestival and Camp Bestival Curator Rob da Bank said: "We're very serious about reducing the plastic waste at our festivals, which we know is a problem that needs solving.
"We've already launched The Final Straw and joined the Drastic on Plastic campaign, so getting rid of plastic water bottles and using CanO Water's 100 percent recyclable cans on our bars is a big step ahead in our mission.
"We'd love for all the traders on site to be plastic free right now but we’re also realistic that can’t happen overnight. Our goal is 2021 but we’re going to do as much as we can before that date and bringing in CanO Water is an important step that we’re pleased we can make this year."
CanO Water Co-founder Ariel Booker added: "We're excited to work with Bestival this summer to significantly reduce plastic waste and help the festival take steps to become even more eco-friendly.
"Replacing plastic bottles with our infinitely recyclable cans is a big win for the environment, but a bold move from Bestival which other festivals should take notice of."
According to the organization, the decision to stock CanO Water this year is a 'significant move' toward the final goal of removing all single-use plastic waste from the festivals and will see all Bestival-run bars at both Bestival and Camp Bestival retailing still and sparkling water in fully recyclable 330ml aluminium cans.