A major anti-fur campaign wants to see the sale of fur banned across the UK.
In support of the campaign, highly anticipated documentary short Klatki: The Hidden Farms of Europe had its premiere in London at the launch yesterday.
Harriett Barclay, HSI's Media and Campaigns Manager told PBN: "We're trying to raise awareness with the British public that some fur online and on the high street markets is labeled as fake - but actually, it's made of real fur."
The event showcased examples of fur that is currently being sold on the market as fake, but was in fact made from a variety of animals such as rabbit, racoon dog, fox, and chinchilla.
Barclay explained that the appalling conditions in which the animals are kept in European farms allow for their fur to be sold as cheaply as the fake version - with items being sold for as little as £3.50.
'Labels can lie'
The campaign, with its slogan of 'Labels can lie', will see anti-fur posters advertised in all LUSH shops' windows across the UK.
According to Wendy Higgings, HSI's Director of International Media, "People are shocked at being misled by trusted retailers.
"There is absolutely no excuse for causing animals physical, mental suffering, and death for a trivial fashion product."
LUSH' Ethics Director Hilary Jones has told PBN why the vegan cosmetics brand is joining the campaign: "We're getting involved because it makes us bl**dy angry.
"Like animal testing for cosmetics, fur farming is absolutely inexcusable."
Although fur farming in the UK was banned in year 2000, Britain still imports the cruel animal skin from other European farms - which is what Klatki exposes.
Directed by C.M. Jackson, "Klatki documents the insidious rise of European fur farming. Armed with camcorders, activists fight to expose the industry."
Jackson, a longtime animal rights activist and vegan, said that he wants Brits to learn about the cruel reality behind fur, knowledge which may be missing from public knowledge.
The film kicks off what will be a focused attempt from all organizations involved to achieve a ban on fur sales and imports in the UK.
You can watch the documentary featurettehere