Celebrity singer Leona Lewis, who rose to fame after winning the third series of The X Factor, has teamed up with Hopefield animal sanctuary and animal-rights charity Humane Society International UK to promote a plant-based diet.
The collaboration will mainly focus on telling stories of the sanctuary's residents - many of whom have been rescued from factory farming.
Hopefield has also re-launched its plant-based cafe - which will stock 'engaging material' from HSI UK on how 'eating more plant-based meals can cut greenhouses gases, save gallons of water, and prevent animal suffering'.
'Short and miserable lives'
In a statement sent to Plant Based News, Leona Lewis said: "Hopefield Sanctuary is incredibly dear to my heart, and I've also supported Humane Society International's amazing work for a number of years, so I'm so excited about this partnership.
"Every pig, cow, turkey, sheep or chicken saved by Hopefield has a heart-breaking story to tell. Billions of animals just like them are raised and killed for food globally every year. These animals have very short and miserable lives.
"HSI UK and Hopefield passionately believe in telling these animals' stories to help our visitors rethink farmed animals and to see them the way we see them, as individuals with personalities, as friends not food."
Claire Bass, Executive Director of Humane Society International/UK added: "One of the simplest ways that we can make changes in our daily lives to combat climate change and animal suffering, is to eat more plant-based foods.
"So we're thrilled to be working with Hopefield and Leona to enthuse new audiences in the benefits of cruelty-free cuisine."