The new third kit for soccer team Real Madrid is made from recycled ocean plastic.
The coral strip, which was unveiled by players including Gareth Bale and Karim Benzema at an event New York City last month, was worn on the field for the first time when Real Madrid took on AS Roma on August 7.
The coloring of the shirt, the result of a collaboration between Addidas and Parley For The Oceans, 'represents various shades of coral; a homage to the beauty of the oceans that we need to protect'.
Ocean plastic program
According to a spokesperson for Adidas: "As a founding member, adidas supports Parley For The Oceans in its education and communication programs, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans through the three pillars of the Parley A.I.R. Strategy: Avoid, Intercept & Re-design.
"Additionally, adidas and Parley For The Oceans collaborate to turn plastic waste into high-performance footwear & apparel by converting up-cycled marine plastic debris into technical yarn fibers.
"This technology was used to create the new Real Madrid third kit revealed this afternoon."
An urgent message
Parley For The Oceans Founder, Cyrill Gutsch, said: "Real Madrid has the power to amplify our message, to share it with their massive global following and to bring it to life with their own decisions and actions.
"The message is an urgent one. It addresses the survival of our oceans, of our own species. It addresses the massive problem of marine plastic pollution. It questions the material itself and defines plastic as a prime example of a toxic substance which we can’t afford anymore.
"It creates too much damage to our oceans and our own health. That is why we are calling for a Material Revolution."