Reality TV giant Khloe Kardashian has encouraged her 97.6 million Instagram followers to adopt a plant-based diet as the Amazon continues to burn at record pace by sharing an infographic which illustrates the link between the Amazon and beef consumption.
'Stop eating beef'
"Try to stop eating beef completely if possible and try to generally have a more plant-based diet (this is the biggest reason why the Amazon rainforest is now on fire as they are burning down the rainforest to grow grains to feed cattle (beef)," said the post written by @plantyou and shared by Kardashian.
"Influence the huge companies with your buying power (If you do not buy they will not produce (Uniliver, Nestle, WallMart, P&G)."
The infographic also encouraged people to reduce their oil, paper, and wood consumption, support rainforest alliances and charities, and to educate friend and family to educate them into making 'easy changes first'.
'Looking after our planet'
Kardashian is just one of the many celebrities who posted about the Amazon on social media this week.
Earlier today, vegan footballer Chris Smalling took to Instagram to discuss the fires with his followers, stating: "We have to start looking after our planet.
"The leading cause of the Amazon's deforestation is cattle ranching, and wildfires are deliberately started in an effort to support this. Animal agriculture is responsible for 18 percent of greenhouse emissions, more than the combined exhaust from all transportation, and the fires alone release huge amounts of CO2 into the atmosphere.
*This article was updated on August 23 to make it clear that the words on the infographic shared by Khloe Kardashian were written by @plantyou.