Bosses at fast food giant KFC have agreed to meet animal welfare campaigners after the group painted an anti-KFC message onto a wall in east London.
The mural is part of a campaign by World Animal Protection to encourage the fast food outlet to raise welfare standards.
It is a pastiche of KFC's contentious 'Whole Chicken' advert conceived by ad agency Mother (which is just round the corner from the giant painting).
World Animal Protection Communications and Media Officer George White told Plant Based News: "The advert focused on the 'whole chicken'. We want the whole picture from KFC."
According to White, the campaign, which was launched last year has had success. Many people have signed the petition, and now the group is meeting with the chicken outlet.
He said: "We contacted KFC via an open letter, and we now have a meeting with them in the next few weeks.
"There are two points we want KFC to improve on.
"Firstly, they use fast growing breeds. The chickens grow so quickly, the growth causes problems like lameness. The animals are then slaughtered at six weeks old. We want KFC to switch to a slow growing breed.
"The second point is about space. When they get to six weeks old they only have about the size of an A4 sheet of paper. It's not enough."
The open letter, which was signed by the group's UK Country Director Stephen Sibbald, said: "As an iconic global brand, we believe that KFC has an unparalleled opportunity to be a world leader on chicken welfare.
"Major food brands are already showing that progress is possible, particularly in the US, where businesses such as Burger King have committed to meeting our campaign asks. You state that you take your responsibility to 'people and the planet very seriously' and that you 'want to be honest about areas where we still have more work to do'.
"We hope that these intentions extend to farm animals."
You can sign World Animal Protection'spetition to KFC here