Investors Diversify From Tech Into Vegan Startups

Animal replacement next generation foods have earned investment focus as key stakeholders move their attention from tech to vegan food and beverage startups, according to CB insights
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?Smart money venture capitalists are increasingly steering funding towards vegan food and beverage start ups, according to CB insights, who predict business trends based on the latest data.

?Smart money venture capitalists are increasingly steering funding towards vegan food and beverage start ups, according to CB insights, who predict business trends based on the latest data.

According to their latest report: “Nearly all the food & beverage startups that have attracted smart money are focused on transformational technologies such as plant-based protein and animal-free eggs — startups that may not only be selling products, but are designing new processes that could change what we eat.”

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Among the plant-based startups listed as receiving the most amount of venture capitalist funding include Impossible Foods ($183 million), Hampton Creek ($120 million), Ripple Foods ($43.6 million), Beyond Meat ($40.5 million) and Kite Hill ($25.4 million).

According to another recent report, the meat substitute market is predicted to grow in value to $5.96 billion by 2020. Likewise, the dairy-free market is expected to surpass $35 billion by 2024, with a predicted annual growth rate of at least 10%.

Clearly, the animal-free food and beverage market is growing rapidly, and venture capitalists, who traditionally focused solely on tech startups, are increasingly interested in investing in vegan companies.