A group of young people described as 'influential leaders' have joined forces in a bid to end factory farming in their lifetimes.
The figures have been brought together from across San Francisco and Los Angeles by vegan charity Mercy For Animals.
A launch event celebrating the new group - called One to Change the World [OCW] - saw more than 100 of the members come together.
They included Cruise CEO and founder Kyle Vogt; Tracy Vogt, founder of Charlie’s Acres Animal Sanctuary; and Monica Stevens, owner of 750 Wines and Jameson Animal Rescue Ranch.
According to Mercy For Animals: "The OCW Society brings together driven changemakers who want to tackle major problems associated with factory farming, such as water shortages, world hunger, mistreatment of workers, antibiotic resistance, and environmental racism.
"The OCW Society is composed of young advocates who are granted a valued voice in the growth of MFA. They are able to connect with like-minded peers through a variety of events and share their ideas with key MFA staff.
"OCW Society members use their talents and connections to contribute to MFA's global mission of ending cruelty to farmed animals."