Vegan athlete and entrepreneur Heather Mills has invested in a vegan supermarket and café in Florida.
Vegan Fine Foods, in Fort Lauderdale, launched 15 months ago in March 2018.
Since then, it has turned over $1.2 million in sales of its 4000-plus vegan products and served more than 35,000 customers - of whom around 75 percent are not vegan.
Vegan Fine Foods was founded by Dr. Steven Smith, a former PepsiCo and Procter & Gamble engineer turned business professor.
He launched a WeFunder equity crowdfunding campaign in a bid to expand the outlet into a national franchise, as well as create private-label products and launch an online store.
Mills, who owns plant-based food brand VBites, has made an undisclosed investment into the WeFunder campaign. The entrepreneur has a growing portfolio of vegan businesses she either mentors or has invested in.
“I met Steven while I was in America and appreciate what he’s trying to achieve with Vegan Fine Foods,” Mills said in a statement sent to Plant Based News. “It’s in line with my own vision of making plant-based products available to as many people as possible, as well as providing employment in local communities.”
Mills and Smith are planning to launch VBites' products in Vegan Fine Foods - which would make the outlet the first in the US to stock the line of meat, fish, and cheese alternatives.
“We love VBites products and are keen to ensure that our US customers get access to them,” added Dr. Smith. “I’m inspired by Heather’s passion, vision and extensive knowledge of the plant-based industry and delighted to have her support to help us take Vegan Fine Foods to the next level.”