An anti-leather advert showcasing singer and actor Dawn Richard has been banned in Atlanta, Los Angeles, and New Orleans for being 'too graphic'.
The ad, created by animal rights organization PETA, shows someone 'tearing off' the former Danity Kane star's skin, next to the words 'Leather Is a Rip-Off. That Leather Jacket or Upholstery Was Someone’s Skin'.
The billboard featuring the R&B superstar, also known as D?WN, has been, however, allowed to be displayed by Detroit.
According to advertising companies, the ad was rejected because of its graphic content.
"It is the graphic photo," companies told the animal advocacy charity.
"If you had a different image it may work," and another one said: "It [is] due to the skin being ripped off the woman."
In response, PETA Executive Vice President Tracy Reiman commented: "Anyone shocked by Dawn Richard’s PETA campaign should take a closer look at what they’re wearing."
"When every single leather boot or jacket is made from skin torn from someone else’s body, the only ethical choice is to wear vegan."
The PETA billboard was accepted to be displayed in Detroit - and just went up by the M-8/Davison Freeway.
D?WN revealed in an interview why she was inspired to be part of the campaign.
She says: "[A]nimals don’t have the ability to say how much pain they’re in or tell you not to rip their skin off for your ability to wear something."