Going vegan for a week could save enough carbon dioxide to fly to the moon and back, new research has found.
Organized by leading vegan charity The Vegan Society, the campaign saw 10,000 people embark on a week-long vegan challenge. It concluded that they collectively saved 147,000 kg CO2e.
UK's Green Party Co-leader Caroline Lucas MP, Made in Chelsea's Lucy Watson, poet Benjamin Zephaniah, and Harry Potter star Evanna Lynch all supported the environmental campaign.
The Vegan Society Head of Campaigns and Policy Louise Davies commented on the surprising data that emerged following the 'Plate Up for the Planet' campaign.
"Going vegan is one of the most significant things an individual can do to help combat climate change, and indeed many environmentalists follow the lifestyle to decrease their impact on the planet.
"Those who signed up to our seven-day vegan challenge were shown how much CO2 emissions they’ve saved compared to non-vegan equivalents of the meals.
"What they’ve saved over the course of the week is astonishing and surprised many people, which we hope will lead to more people concerned with the environment choosing the vegan lifestyle."
Caroline Lucas MP - who took the seven-day vegan challenge - said: "As a vegetarian, I’m very aware of the climate and animal welfare impacts of a meat based diet, but in the past I’ve struggled to eat only vegan food.
"The Vegan Society’s seven-day challenge provided a welcome catalyst to prompt me to go further, and reminded me just how delicious vegan food can be."
Research published by the vegan charity has also found that 1 in 5 respondents (19 percent) said they would consider becoming vegan.